Buyer's Journey

The buyer’s journey is the framework for any sales and marketing strategy — but how does it work? How do buyers get from identifying a need to a purchase decision? How can sales and marketing teams create campaigns targeted around this buyer lifecycle?
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What is The Buyer’s Journey?

The Buyer’s Journey is the research process a buyer goes through leading up to a purchase. This is a model that is used to help sales and marketing understand a buyer’s needs, problems, and behaviour throughout the buying cycle — and develop appropriate content to address each stage of the journey.

Buyers Journey and Content

Photo Courtesy of HubSpot

Find out more about Step 1 of The Buyer’s Journey: The Awareness Stage.

How We Can Help

Umami Marketing is a full service inbound marketing agency and HubSpot Certified Partner, and can help you realize the potential of your web presence so that you’re attracting and converting higher quality traffic to your sales funnel. We will analyze each step of the process to ensure continuous improvement of results over time, with the following ongoing strategies and reviews.

Umami Marketing uses industry leading tactics, techniques and tools to design and implement your Integrated Inbound Marketing Strategy:

The Buyer’s Journey: Awareness Stage The Buyer’s Journey: Consideration Stage The Buyer’s Journey: Decision Stage SEO/Analytics PPC WordPress Development Social Media Marketing

“During a period of fast growth and corporate change at RoomKeyPMS, Umami Marketing works closely with us to understand our business goals and has designed a unique digital vision that allows us to scale, adapt, and drive ahead of our competition.”

Tim Major, CEO, RoomKeyPMS
Tim Major CEO, RoomKeyPMS

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