Case Study - RoomKeyPMS
Increased lead generation and effective nurturing programs, with alignment between marketing and sales.
RoomKeyPMS is a single, integrated hotel software provider. RoomKeyPMS integrates to hundreds of hospitality systems and drives revenues with no transaction fees, while saving time with their easy-to-use system. Every year their cloud platform is trusted to handle over 20 million transactions for hoteliers around the world. RoomKeyPMS is the leading cloud-based hotel PMS that is simple for front-desk staff, insightful for revenue managers and robust for executive teams, giving the power and control to maximize Revenue Per Available Room (RevPAR) and Average Daily Rate (ADR) with a product offering unmatched in the industry.
Before RoomKeyPMS started working with Umami Marketing, they found that they needed to refresh their brand and move ahead of their competitors in the space. They found their old site to be dated and without simple, consistent product messaging and a clear conversion path for their prospects.
RoomKeyPMS wanted a freshly redesigned website and an integrated inbound marketing strategy that would increase engagement and convert more website visitors into leads, while also reflecting their new branding and market positioning to hoteliers.
They wanted a digital presence that:
- Presented a modern look and feel and aligned with current website design standards & best practices
- Improved the user experience and overall engagement and lead generation
- Integrated with their CRM and marketing platform to execute a full Inbound Marketing program for lead generation, nurturing, and brand awareness
From there, RoomKeyPMS wanted help with optimization their website in the search engines, as well as promotion for additional lead generation and nurturing in all parts of the sales and marketing funnel.
“During a period of fast growth and corporate change at RoomKeyPMS, Umami Marketing works closely with us to understand our business goals and has designed a unique digital vision that allows us to scale, adapt, and drive ahead of our competition.
The Umami team is made up of highly professional, personable people who engage with our staff to really dig in and figure out how to help us be successful. Victoria quickly built strong relationships with both our internal team and our external vendors and aligned all parties to our new digital marketing strategy. This alignment, along with Umami’s collaborative style and active management, created clarity for everyone involved and kept us on pace to achieve visible and revenue-generating marketing successes.”
Extension of the Team
Umami has the ability to scale your core team as needed to execute customized digital programs as your business grows.
Collaborative Project Execution
Increased Lead Generation
Effective Lead Nurturing
Sales & Marketing Alignment
We Deliver Results
Refreshed and easier to use website, increase in qualified leads and local store foot traffic.
Simplified design and usability, better metrics to measure growth trends, and a more visual sales tool.